SHEARE – aka Brandon Sheer – is the current featured vocalist on Benny Benassi’s “I Keep Running.” He’s been in the NYC music scene for a few years now and has been performing around the city since he was 17. His debut track “Nothing” received a lot of praise and attention, and his summer-flavored single “Restless” brings fresh evidence for the strength of his future.
With a debut EP promised for release in the early part of 2017 ARTISTdirect thought it wise to speak with SHEARE, to bring a little summer vibe to warms things up, and to look toward the horizon and ask ‘what’s next?’
Where are you right now?
I’m currently in the land of Hipsters and Yoga Moms (aka Brooklyn, NY.)
Tell us about your new project: Who did you work with? Where was it recorded? What’s it about? Is there candy?
I tend to keep things pretty insular creatively speaking. This past year I’ve recorded pretty much everything in my apartment and then went LA to mix the tracks with my friend Matty Green. Matty’s great because he mixes a lot of indie leaning acts like TV on the Radio and Yeasayer, so he gives me that 5% cool factor with his mixes, while still keeping them super radio friendly.
I feel like I tend write sad songs that are deceptively wrapped in pop production. Melodies that you’ll catch like a pop induced cold, but depth that you’ll feel like a Ryan Gosling movie.
How do you describe your music to new friends?
If The 1975 and Taylor Swift had a love child haha.
Other than SHEARE, what should your hometown be known for?
I feel like NY has been perceived as a place that is no longer conducive for artists to live and create. A lot of artists have moved to places like LA and Nashville because the cost of living is lower. While it’s definitely an expensive city, I still feel like NYC is the arts mecca of the universe. There are still so many amazing artists coming out of this town all the time.
Please look around you right now and please describe the first item or person you see that’s significant to you.
There’s this old lighter that was my Grandma’s. It has her initials inscribed on it and it was given to me after she passed away a few years ago. I ended up using it on as the single artwork to one of my first singles “Nothing” as a wink to her.
What first inspired you to pursue music? If it was a musician or a specific piece of music, please tell us all about why you find it so inspirational…
I was at my cousin’s house when I was little and he had these big speakers in his room that he use to blast music through (to my Aunt’s dismay.) I distinctly remember the first time I heard the first 10 seconds of “Smells Like Teen Spirit.” As soon as Dave Grohl came in with “bud duh, bud duh, bud duh” on the drums that was it for me. I knew I wanted to play music. I started off playing drums actually. I was kind of a s*** drummer though to be honest.
Then my older brother feigned interest in playing guitar for about a week, and when he abandoned that ship, I adopted his guitar and started learning to play.
What’s the best advice anyone has given you about pursuing a life in music?
Do it because you can’t get out of bed in the morning with the desire to do anything but music.
Not including your current crew, who (alive or dead) would you love to have in your van for an all day drive from gig to gig?
Dave Grohl. I’ve watched the Foo Fighters documentary about 100 times. He seems like the nicest, most lovable dude.
What song best sums up your life right now?
I feel like with everything that’s going on in the country at the moment, I’ve just been playing Rage Against the Machine’s “Bulls on Parade” on repeat.
What is the best reaction to your music you have experienced so far?
I don’t know that there’s been one single reaction that’s been the “best.” Honestly, I’m just really happy when people listen to my music and really get that “pop” doesn’t have to be treated like a 4 letter word or something ugly.
An artist whose music I really like texted me the other night saying, “Dude, your music doesn’t belong on Soundcloud. This should be on the radio, and the songs haven’t left my head for 2 days now,” and they genuinely meant it.
Take a moment to dream – Where do hope to be a year from now?
Obviously, it would be amazing if I was able to hear my music on the radio and become wildly successful. But, honestly, if a year from now I’m still releasing music that I’m really proud of, I’ll be happy.
What’s your next step towards that dream?
I’ve really started to realize the only thing I fully have control of with my career is writing and producing the best possible songs I can. If I can go to bed at night knowing I did that then I’m going to keep doing that and keep doing my own thing. I think it comes down to the content. I just want to focus on creating great material. Everything else will come in time.